Hi, I'm Collin.

Why one person instead of an agency

Most agencies sell you on a founder and deliver a junior. You get a slide deck, a Slack channel, and a monthly report written by someone who's never looked at your account closely. The person who was excited about your business on the sales call has forty other clients.

I only take on what I can actually run. That caps how big this gets, and I'm fine with it. The tradeoff you get is that nothing is lost in translation. When you tell me your close rate is worse on Tuesdays or that the commercial jobs are the ones you want, the person hearing it is the person adjusting the campaign that afternoon.

What I'm actually good at

Local search. Getting a service business to the top of the page when someone in their city needs them, and then proving it produced calls. Local Services Ads especially — the setup, the verification, the disputes, the review loop that feeds ranking.

The second thing is writing. Ads, landing pages, emails. Most of the testimonials on this site are from copywriting work, and it's why my campaigns don't read like every other contractor ad in the auction.

Why the Bay Area

I'm in San Jose, which puts me roughly in the middle of everything — Santa Clara and Morgan Hill to the south, San Francisco and Oakland to the north, Santa Cruz over the hill. I've watched how differently these markets behave. A plumbing search in San Francisco and a plumbing search in Morgan Hill produce different costs per lead, different job values, and different competition. Knowing that is worth more than a template.

I also work with clients remotely outside the Bay Area. Google Ads and LSA work the same anywhere — the local knowledge just means I ramp up faster when you're nearby.

How I work

• Fast to launch. No 40-page onboarding decks, no months of "strategy." Your phone shouldn't be quiet while we figure things out.
• Honest about what I don't know. If your situation isn't a fit for what I do, I'll say so on the call instead of selling you something.
• Your account stays yours. In your name, with your billing and history. If we stop working together, you keep everything.
• No radio silence. You'll know what's working, what isn't, and what I'm doing about it.